dream.s7.ru – S7 Airlines Promotion Action
To develop a campaign to promote the S7 Priority loyalty program
To launch the first crowdfunding campaign in Russia for distributing gift airmiles for S7 Priority loyalty programs and oneworld alliance. Each participant of the project writes about a city that he dreams to visit and gets 1000 miles. You cannot keep them yourself, but you can gift them to your friends. Receiving miles in turn from friends and giving to new participants means the chain of dreams is infinite.