S7 Airlines launches the first ever bonus miles crowdfunding campaign for S7 Priority and oneworld global alliance frequent-flyer programmes.
The joint project by creative concept authors TUTKOVBUDKOV and producers TBWA/DAN is the first international social network for dreamers for everybody to share their dream destinations, donate miles to friends and fellow dreamers, and receive miles in return.
In order to share and receive miles, users were encouraged to sign up at dream.s7.ru using their S7 Priority card number or setting up a temporary account to become the full-time programme member at a later date.
With 270 dream destinations to choose from, participants were asked to share their goals with the rest of the world.
Each participant received 1,000 welcome miles which they could only share with others. The redeemable miles were the ones that the participant only received in return, with each donation making their dream goal closer.
Sharing miles with friends and complete strangers made for infinite chain reactions. TBWA/Digital Arts Network's design and production and TUTKOVBUDKOV's creative idea made the dreamers of us all.