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S7 Book Calendar

S7 Airlines has kicked off the Year of Literature in Russia with S7 Book Calendar.
The calendar’s pages are inspired by twelve cities featured in the classics of world literature, including Moscow as depicted in Mikhail Bulgakov’s The Master and Margarita, Fowles’ surreal Athens and neighbouring Attic after the award-winning classic The Magus, and many more.

It is time to make 12 journeys to literature with S7 Airlines.

12 books illustrated in the calendar tell of the cities S7 commercial planes regularly travel to.

However, the calendar is not only a book guide as additional interactivity can be unlocked via S7 Magic companion app available for iOS and Android platforms.

Using the device's camera, the user is able to scan an illustration and trigger the app's augmented reality.

Following that, two links would appear on-screen: one allowing the user to download an eBook featured in the illustration...

...the other leading to an online booking website to instantly book a flight to the city featured in the book.

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