See the largest park in Moscow the way we see it. See the Embassy of Nature.
Proposed Sokolniki Park brand identity was nourished in minimalism, new age, and eco-friendliness — a single concise formula for design that extends to every area of the new Sokolniki brand.
Sokolniki means Falcon Grounds. This is why the new logo is rooted in a falcon's eye, its wings, and the area layout.
Progress, Ambition, Creativity, Freedom, Recreation, Nature.
This is Sokolniki Park.
The palette is a gradient that mimicks the natural colour combinations found in the Park.
Omnipresent is the sun-like glyph that epitomises the park itself, with its segmented grounds and the eight main paths.