Embassy
of Nature

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Sokolniki Park

See the largest park in Moscow the way we see it. See the Embassy of Nature.
Proposed Sokolniki Park brand identity was nourished in minimalism, new age, and eco-friendliness — a single concise formula for design that extends to every area of the new Sokolniki brand.

Sokolniki means Falcon Grounds. This is why the new logo is rooted in a falcon's eye, its wings, and the area layout.

Progress, Ambition, Creativity, Freedom, Recreation, Nature.

This is Sokolniki Park.

The palette is a gradient that mimicks the natural colour combinations found in the Park.

Omnipresent is the sun-like glyph that epitomises the park itself, with its segmented grounds and the eight main paths.

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